Engagement rate
7.6%to reach the top 10%
- Top 25%
- 4.5%
- Median
- 3.3%
- Creators
- 104
The zaaz leaderboard · week ending September 19, 2026
Which niches are winning this week
Every week we rank creator niches by how the typical creator in each one performed, using the numbers of creators who connected their accounts to zaaz. No names, no handles: each spot on the board is a whole niche.
Podium · Instagram · Engagement rate
Top niches for engagement rate
Ranked by the median creator in each niche. Every spot is a group of at least 10 creators, never one person.
- Beauty & Skincare3.5% 1 down from #1Rank 02
- Music3.7% 2 up from #3Rank 01
- Art & Design3.4%No data last weekRank 03
Full board
- 01Music3.7% 2 up from #312 creators
- 02Beauty & Skincare3.5% 1 down from #129 creators
- 03Art & Design3.4%No data last week10 creators
- 04Travel & Food3.1% 2 down from #215 creators
- 05Home & Decor2.5% 1 down from #415 creators
How to climb the board
What moved the needle on Instagram
What went with better results in last week's posts. Each post is compared with its own creator's usual numbers, so big and small accounts count the same. Patterns, not guarantees.
Mix in photos and carousels
Photos and carousels got 1.2x the views of videos.
Based on posts from at least 61 creators on each side.
Write longer captions
Posts with long captions got 1.4x the views of posts with short ones.
Based on posts from at least 72 creators on each side.
Ask for the action
Posts with a call to action got 1.2x the engagement rate of posts without one.
Based on posts from at least 37 creators on each side.
The bar to beat
What the top 10% hit on Instagram
Across every creator who qualified for each metric this week.
Views per post
9.7Kto reach the top 10%
- Top 25%
- 2.3K
- Median
- 580
- Creators
- 133
Views per follower
5.7xto reach the top 10%
- Top 25%
- 2.7x
- Median
- 0.63x
- Creators
- 95
Comment rate
1.2%to reach the top 10%
- Top 25%
- 0.78%
- Median
- 0.36%
- Creators
- 94
Share rate
0.69%to reach the top 10%
- Top 25%
- 0.35%
- Median
- 0.14%
- Creators
- 68
New followers in the week
170to reach the top 10%
- Top 25%
- 43
- Median
- 6
- Creators
- 101
By audience size
Where your size group lands on Instagram
Median, with the top 10% line underneath.
| Metric | Under 1K | 1K to 10K | 10K to 50K |
|---|---|---|---|
| Engagement rate | 3.4%7.2% | 3.1%7.4% | 3.1%7.6% |
| Views per post | 1401.1K | 6608.6K | 6807K |
| Views per follower | 3.4x11x | 0.64x12x | 0.29x3.6x |
| Comment rate | 0.45%1.8% | 0.33%1.1% | 0.37%1.2% |
| Share rate | n/a | 0.13%0.6% | 0.09%0.38% |
| New followers in the week | 217 | 698 | 51380 |
How the board works
Read it like a scoreboard
- Rank: niches are ordered by their median creator for the metric, so one breakout account can't carry a niche to the top.
- Movement: where the same niche ranked on the same metric the week before.
- Median, top 25% and top 10%: the line half of the group, a quarter of it and a tenth of it cleared.
- A creator counts toward a metric only after clearing a minimum volume for it that week. Niches need at least 10 creators to be ranked; percentile lines need at least 15, otherwise they show n/a.
- Values are rounded to two significant figures and refreshed weekly.
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